that includes a link to your selected commercial advertisem…

that includes a link to your selected commercial advertisement and explains the cultural myth or pattern depicted in the advertisement. Then, explain how the advertisement leverages the cultural myth or pattern to persuade. Finally, explain whether you believe the persuasive use of the cultural myth or pattern in the advertisement is ethical. Reference that needs to be used is: Larson, C. U. (2013). (13th ed.). Boston, MA: Wadsworth. Purchase the answer to view it

Advertisement Analysis: Coca-Cola Commercial

Introduction

Advertisements play a critical role in shaping and reflecting cultural values and norms. They often rely on cultural myths and patterns to persuade their audience. This analysis will focus on a commercial advertisement by Coca-Cola which can be accessed through the following link: [insert link]. The advertisement depicts a cultural myth or pattern related to happiness and social connection. This analysis will explore how the advertisement leverages this cultural myth to persuade its audience and discuss the ethical implications of its persuasive use.

Cultural Myth or Pattern: Happiness and Social Connection

The cultural myth or pattern depicted in the Coca-Cola advertisement is the association between happiness and social connection. In this advertisement, Coca-Cola presents a group of young people engaging in various activities such as playing soccer, dancing, and enjoying the company of friends. These activities are portrayed as sources of happiness and are linked to the consumption of Coca-Cola products. The advertisement implies that by consuming Coca-Cola, individuals can experience the same happiness and social connection depicted in the commercial.

This cultural myth is deeply rooted in society and reflects the human need for social interaction and positive emotions. Various studies have shown that social connections and positive experiences contribute to overall well-being and happiness (Larson, 2013). By aligning its brand with these concepts, Coca-Cola aims to position itself as a provider of not just a beverage, but as a source of happiness and social connection.

Leveraging the Cultural Myth: Persuasive Techniques

The advertisement leverages the cultural myth of happiness and social connection through various persuasive techniques. Firstly, it uses emotional appeal to evoke positive emotions and connect them with the consumption of Coca-Cola. The vibrant colors, joyful music, and smiling faces in the advertisement create a positive and uplifting atmosphere. By associating their product with these positive emotions, Coca-Cola aims to create a positive attitude towards their brand and increase the likelihood of consumers making a positive purchasing decision.

Furthermore, the advertisement employs the technique of social proof by showcasing a group of young people engaging in enjoyable activities. This creates a sense of social validation and belonging, suggesting that by consuming Coca-Cola, individuals can become part of a larger community of happiness and social connection. This technique taps into individuals’ desire for acceptance and belonging, which can be a powerful motivator for purchasing decisions.

In addition, the advertisement utilizes the concept of symbolism to reinforce its message. The Coca-Cola logo and branding are prominently displayed throughout the commercial, establishing a strong association between the brand and the depicted experiences of happiness and social connection. This visual presence of the brand reinforces the idea that consuming Coca-Cola is not just about quenching thirst, but about experiencing a sense of happiness and connection.

Ethical Implications

The use of cultural myths and patterns in advertising raises ethical considerations. On one hand, Coca-Cola’s advertisement appeals to universal human desires for happiness and social connection, which can be seen as a positive and relatable message. It taps into basic human needs and aspirations, offering a product that supposedly fulfills those desires. In this sense, the advertisement can be viewed as ethical, as it aligns with individuals’ values and promotes positive experiences.

However, the persuasive use of cultural myths can also be seen as manipulative and deceptive. By associating their product with happiness and social connection, Coca-Cola may create unrealistic expectations and promote the idea that consuming their product alone is sufficient for achieving happiness. Such a message can be misleading and may exploit individuals’ vulnerability in seeking happiness. Additionally, the advertisement may overlook other factors contributing to happiness, such as relationships, personal growth, and overall well-being.

Conclusion

In conclusion, the Coca-Cola advertisement leverages the cultural myth of happiness and social connection to persuade its audience. By associating their product with these concepts, the advertisement aims to create positive emotions, a sense of social validation, and a desire for belonging. While the persuasive use of cultural myths can be seen as relatable and appealing, it also raises ethical concerns. The advertisement may create unrealistic expectations and overlook other factors contributing to happiness. It is essential for marketers to carefully consider the ethical implications of their persuasive strategies and ensure that they uphold the well-being and autonomy of consumers.