Each week, you are required to submit a journal entry of a m…

Each week, you are required to submit a journal entry of a minimum of 150 words, addressing a specified topic. Explain how your career of choice will require your understanding and use of persuasion theory. Include techniques for understanding your own vulnerabilities. Craft your response so that it correlates with the Module 7 text, lectures, and discussions. GCU style is not required, but solid writing skill is expected.

The career I have chosen is in marketing, specifically in the field of advertising. In this industry, understanding and utilizing persuasion theory is of utmost importance. Persuasion theory involves the study of how people are influenced and convinced to change their attitudes or beliefs, and it plays a crucial role in marketing and advertising.

As a marketer or advertiser, my primary goal will be to persuade consumers to purchase a product or service. Persuasion theory provides valuable insights into how to effectively communicate and engage with consumers in order to persuade them. It helps me understand the psychological processes that influence consumer behavior and enables me to develop persuasive messages and strategies.

One important aspect of persuasion theory that is relevant to my career is the concept of source credibility. Source credibility refers to the extent to which consumers perceive the source of a persuasive message as trustworthy and knowledgeable. In advertising, it is vital to establish credibility with consumers. By understanding persuasion theory, I can employ techniques such as using experts or celebrities as endorsers, providing relevant and accurate information, and demonstrating expertise in the field to enhance source credibility.

Understanding the principles of social influence is another key aspect of persuasion theory that will be essential in my career. Social influence refers to the impact that others have on our thoughts, feelings, and behaviors. In advertising, social influence can be leveraged to persuade consumers. Techniques such as social proof, where the audience is shown that others have used and benefited from the product, can be highly effective in convincing consumers. By understanding the principles of social influence, I can employ these techniques strategically to maximize the persuasive impact of advertising campaigns.

In addition to understanding how to persuade others, persuasion theory also emphasizes the importance of self-awareness and understanding our own vulnerabilities. In order to effectively persuade others, it is crucial to recognize our own biases, cognitive limitations, and susceptibility to persuasion techniques. By being aware of our own vulnerabilities, we can take steps to mitigate them and ensure that our persuasive efforts are based on sound reasoning and evidence rather than being influenced by our own biases.

One technique for understanding our own vulnerabilities is known as inoculation theory. This theory suggests that by exposing ourselves to weakened versions of persuasive arguments, we can build resistance and strengthen our own beliefs. By examining and analyzing persuasive messages from various perspectives, we can become more aware of the techniques used to influence us and develop strategies to counter them. This self-awareness and understanding of our vulnerabilities will be invaluable in my career as a marketer, as it will enable me to critically evaluate the effectiveness of my own persuasive messages and ensure that they are based on sound reasoning and evidence.

To sum up, my career in marketing and advertising will require a thorough understanding and use of persuasion theory. By understanding the principles of persuasion, such as source credibility and social influence, I can develop effective advertising strategies and engage consumers. Furthermore, by recognizing my own vulnerabilities and biases, I can ensure that my persuasive efforts are based on sound reasoning. By consistently applying and refining these techniques, I can become a successful marketer and advertiser.