Develop a planning strategy for your persuasive speech based…

Develop a planning strategy for your persuasive speech based on the following five criteria for an effective speech: Use these criteria to answer the following questions about your own speech: submit your 2–3-page document to the . Give the file the following name: SU_SPC1026_W5_A2_LastName_FirstInitial. Cite any sources you use in the APA format on a separate page. Purchase the answer to view it Purchase the answer to view it

Planning Strategy for a Persuasive Speech


Persuasive speeches aim to convince the audience to adopt a particular viewpoint or take a specific action. To deliver an effective persuasive speech, careful planning is crucial. This paper presents a planning strategy based on five criteria for an effective speech: audience analysis, credibility, evidence and reasoning, organization, and delivery.

Audience Analysis

Understanding the audience is a key aspect of persuasive speech planning. Before preparing the speech, it is essential to consider the demographic characteristics, values, beliefs, and attitudes of the target audience. This analysis allows the speaker to tailor the message effectively and select appropriate persuasive techniques. In my speech, I will analyze my audience by conducting surveys, interviews, and observations to gather data on their backgrounds and interests. This information will help me develop a speech that resonates with their needs and concerns.


Establishing credibility is crucial for persuading the audience. To enhance my credibility, I will research and gather relevant facts, data, and examples from credible sources such as scholarly articles, government reports, and expert interviews. Demonstrating expertise in the subject matter will strengthen my position and make my argument more convincing to the audience. Additionally, I will also consider my own personal experiences, credentials, and achievements related to the topic to enhance my credibility and establish rapport with the audience.

Evidence and Reasoning

To persuade the audience, it is essential to provide strong evidence and logical reasoning to support the argument. In my speech, I will use a combination of statistical data, expert opinions, anecdotes, and personal experiences to illustrate the significance of my topic and justify my stance. I will evaluate the quality and reliability of the evidence I use and ensure that it is relevant, up-to-date, and unbiased. By presenting logical reasoning and connecting the evidence to the main argument, I will help the audience understand and accept my viewpoint.


Organizing the speech in a logical and coherent manner is vital to ensure clarity and impact. I will structure my speech using the problem-solution pattern, as it is an effective approach for persuasive speeches. First, I will clearly define the problem or issue and explain its significance to the audience. Next, I will present a well-reasoned solution or a call to action supported by evidence and logical reasoning. This approach will help the audience understand the problem, see the need for action, and feel compelled to support my viewpoint. Moreover, I will use various organizational techniques such as signposts, transitions, and repetition to guide the audience through my speech smoothly and reinforce key messages.


The delivery of a persuasive speech plays a crucial role in capturing and maintaining the audience’s attention. To ensure effective delivery, I will practice my speech multiple times to enhance my speaking skills and rehearse the appropriate use of vocal variety, gestures, and facial expressions. Engaging the audience through eye contact and by involving them in the speech with rhetorical questions and thought-provoking statements will also be essential. Additionally, I will remain attentive to the non-verbal cues and reactions of the audience during the speech, making necessary adjustments to my delivery style if needed.

In conclusion, a well-planned persuasive speech considers several criteria to be effective. These criteria include audience analysis, credibility, evidence and reasoning, organization, and delivery. By carefully analyzing the audience, establishing credibility, providing strong evidence and logical reasoning, organizing the speech effectively, and delivering it confidently, a persuasive speech can successfully influence the audience’s beliefs and actions.