Advertisers and marketers use information about our motivati…

Advertisers and marketers use information about our motivations when they create advertising campaigns. Find video clips of commercials for a particular product and identify which motivations are being targeted in the ad. a 350- to 525-word (about 1- to 1 1/2-page) paper about motivation in which you do the following: . Be sure to properly cite any resources you use. Purchase the answer to view it Purchase the answer to view it

Motivation plays a crucial role in advertising and marketing as it is the driving force behind consumer behavior. Understanding consumer motivations allows advertisers and marketers to create persuasive and effective advertising campaigns that resonate with their target audience. This paper will explore the concept of motivation and its significance in advertising, analyze video clips of commercials for a particular product, and identify the motivations that are being targeted in these ads.

Motivation refers to the internal and external factors that drive individuals to act in a particular way. In the context of consumer behavior, motivations can be categorized into two types: intrinsic and extrinsic motivations. Intrinsic motivations are internal desires and needs, such as the desire for self-expression or personal enjoyment. Extrinsic motivations, on the other hand, are external factors that influence behavior, such as social approval or financial incentives.

Advertisers and marketers leverage these motivations by crafting messages and visual imagery that appeal to consumers’ desires and needs. By tapping into these motivations, they create a connection between the product or service being advertised and the consumer’s desires, ultimately influencing their purchase decision.

To analyze the motivations being targeted in advertisements, I have selected three video clips of commercials for a particular product: Nike athletic shoes. Nike is a well-known brand that primarily targets individuals who are active and value physical fitness. The first commercial shows a group of professional athletes engaged in intense workouts and sports competitions, accompanied by motivational music and inspiring voiceover. This commercial is targeting intrinsic motivations such as personal achievement, self-expression, and the desire to improve one’s physical abilities.

The second commercial depicts a young man wearing Nike shoes effortlessly navigating through various urban obstacles, such as stairs, scaffolding, and railings. The commercial highlights the shoes’ durability, comfort, and flexibility, appealing to consumers’ desire for reliability and functional benefits. This particular commercial targets both intrinsic motivations, such as a sense of mastery and the desire for comfort, as well as extrinsic motivations, such as social approval and the desire to fit in with a particular lifestyle.

The third commercial focuses on a group of friends running together in a scenic outdoor location. The ad portrays the joy and camaraderie that comes with exercising in a group, appealing to consumers’ social motivations and the desire for connection and belonging. By showcasing the social benefits of wearing Nike shoes, this commercial seeks to tap into consumers’ extrinsic motivations and the desire for social approval.

In all three commercials analyzed, Nike strategically leverages various motivations to create a compelling message that resonates with their target audience. Through the use of visually appealing imagery, motivational narratives, and energetic music, Nike aims to inspire and motivate consumers to associate their brand with desirable qualities such as athleticism, personal achievement, reliability, comfort, and social approval.

In conclusion, motivation is a key factor in advertising and marketing as it drives consumer behavior and influences purchase decisions. Advertisers and marketers carefully craft messages and visuals that target consumers’ intrinsic and extrinsic motivations to create persuasive and effective advertising campaigns. The analysis of video clips of commercials for Nike shoes demonstrates how the brand leverages different motivations to create a strong connection between their products and consumers’ desires and needs. By understanding and appealing to consumer motivations, advertisers and marketers can effectively engage their target audience and drive sales.